How Can Backlink Building Efforts Comply With Google's Webmaster Guidelines?


    How Can Backlink Building Efforts Comply With Google's Webmaster Guidelines?

    In the ever-evolving landscape of SEO, aligning backlink strategies with Google's Webmaster Guidelines is crucial. We've gathered insights from Founders and SEO experts, offering their wisdom from hiring community managers for natural backlinks to securing them from reputable, high-traffic sites. Dive into these nine expert tips to refine your backlink building efforts.

    • Hire Community Managers for Natural Backlinks
    • Focus on Link Relevance and Quality Content
    • Use Authoritative Blogs for Quality Backlinks
    • Deepen Knowledge with SEO Industry Resources
    • Create Content That Naturally Earns Backlinks
    • Prioritize High-Quality Content for Organic Links
    • Stay Informed on Google's Backlink Preferences
    • Combine Quality Content with Proactive Management
    • Secure Backlinks from Reputable, High-Traffic Sites

    Hire Community Managers for Natural Backlinks

    If you want to appear 'natural' when building backlinks, hire a community manager for your brand. Get them to work with PR (internal team or outsourced) to increase social mentions, link in publications, and all-around attention. However, what Google says and rewards are two different things. In competitive SERPs, links have been bought in direct violation of the Webmaster Guidelines, but find themselves still raking in the traffic. Do either, but I've found the latter quicker, cheaper, and a lot more effective.

    Joshua Allerton
    Joshua AllertonFounder, Hatch + Vox

    Focus on Link Relevance and Quality Content

    Backlinks still play a vital role in any SEO strategy, so it makes sense to follow Google’s (albeit sometimes vague) advice on link-building best practices. Link relevance should be a key focus—so make sure the backlinks you pursue are relevant to your niche and your services/products. Create useful and engaging content and tools that provide value and solutions to key questions and problems in your industry. Make these types of content the focus of your outreach efforts, even if it means you don’t gain as many links—what you lack in quantity, you’ll more than make up for in quality. And at the end of the day, that’s all Google (and users!) will really care about.

    Paul Friend
    Paul FriendHead of SEO, The SEO Works

    Use Authoritative Blogs for Quality Backlinks

    My agency owns a large portfolio of authoritative blogs. We use these to rank our clients. When building backlinks or a portfolio of authoritative blogs to use for backlinks, everything must be done correctly.

    Real SEO is rather expensive. Any of these '1000 backlinks for $5' offers are 100% scams. Most people think it's about the number of backlinks. It's not. A single backlink can cause your site to outrank another site with thousands of backlinks.

    As a general rule, if Google likes the site, they'll trust the links from it. If it doesn't, it'll ignore them. The 'bought' aspect of it only becomes an issue when Google detects a pattern of typically 'paid' signals in links from a site, in which case it might decide it doesn't like the site anymore.

    You'll rarely find a case of them actively penalizing sites that bad sites link to anymore (that way lies 'negative SEO' and malicious link campaigns), although those linked-to sites may find they're losing the advantage if Google decides it doesn't like the sites that they've acquired links from.

    Jugnu Nagar
    Jugnu NagarSEO Specialist, GREAT Guest Posts

    Deepen Knowledge with SEO Industry Resources

    It is essential to go beyond just the basic understanding of Google's Webmaster Guidelines. Diving into authoritative resources such as Neil Patel's insights or articles from Search Engine Journal can deepen your knowledge. These platforms routinely offer up-to-date information, actionable SEO tips, and industry-adhered strategies that typically align with what search engines, like Google, favor.

    Additionally, it is crucial to regularly review and monitor your backlink profile. This involves identifying potential low-quality or spammy links that could harm your website's reputation in the eyes of search engines. Tools like Google Search Console, Ahrefs, and SEMrush can assist in this process by providing a comprehensive overview of your backlinks and their respective quality.

    Tristan Harris
    Tristan HarrisDemand Generation Senior Marketing Manager, Thrive Digital Marketing Agency

    Create Content That Naturally Earns Backlinks

    You always have to run some research once in a while to make sure you have the latest information, but honestly, Google Search Essentials (formerly Webmaster Guidelines) are pretty straightforward regarding link-building: create high-quality content that deserves links and promote your content in the most organic, non-spammy way possible.

    I like to think of links like personal reviews or recommendations. If I obtain a positive review in a sketchy way, if I have to pay for it, or if it's coming from an unreliable source, it's not trustworthy information, and it simply doesn't have the same value as organic, high-quality referrals. It's a similar situation with backlinks; bought links and links from suspicious sites with a bad reputation are not only not worth the effort but are going to harm your website in the long run.

    Mayli Acevedo
    Mayli AcevedoDigital Marketing Manager & SEO Specialist, Dharma Corp Store

    Prioritize High-Quality Content for Organic Links

    At Peppermonkey Media, one essential strategy we've implemented to ensure our backlink-building activities comply with Google's Webmaster Guidelines is to concentrate on producing high-quality, pertinent content. The underlying tenet of this approach is that content should naturally build backlinks from reputable websites in the same subject while also enlightening and entertaining the viewer. We organically draw backlinks that Google sees as authentic endorsements of our website's authority and relevancy by giving priority to material that truly offers value.

    In order to put this into practice, we conduct in-depth research to identify the needs of our audience and the kinds of content that most appeal to them. Our process of creating material is guided by this insight, which ensures that every article is not only educational but also specifically tailored to the interests of our readers. Our intention is to create content that is so compelling to other websites that they will want to link to it as a useful resource for their users.

    Lastly, we actively promote our content across various platforms, increasing its visibility to potential linkers. This promotion is not about soliciting backlinks directly but about sharing our content with a broader audience, thereby increasing the likelihood of it being linked to naturally. This approach aligns with Google's guidelines by emphasizing the organic growth of backlinks through the creation and distribution of high-quality content.

    Vincent Iachetta Jr.
    Vincent Iachetta Jr.President, Peppermonkey Media

    Stay Informed on Google's Backlink Preferences

    Not only do we work with a digital marketing agency that we trust, but personally, I am constantly up-to-date and aware of Google's views on certain types of backlinks—they're pretty open about what they view as a worthy backlink these days. Link building only continues to get more difficult with each passing year, especially as websites are often retroactively turning 'dofollow' links into 'nofollow' links as well. Previously successful tactics like scholarship link building have been overrun to the point where Google just flat-out ignores them. So the key, as always, is to go for quality over quantity, focusing on natural backlinks that are as relevant to your industry (or your area, if you are a local business) as possible. It's as difficult as ever to get a link, but they do remain an integral part of your overall SEO campaign.

    Jennifer Hristovski
    Jennifer HristovskiChief Marketing Officer, SprayWorks Equipment Group

    Combine Quality Content with Proactive Management

    Ensuring that my backlink-building efforts align with Google's Webmaster Guidelines is pivotal for maintaining the integrity and ranking of my website in search results. To adhere to these guidelines, my approach focuses on creating high-quality, valuable content that naturally attracts backlinks rather than resorting to manipulative link schemes. This involves investing in thorough research, unique insights, and engaging content formats that provide genuine value to my audience and encourage other reputable websites to link back organically. By prioritizing content quality and relevance, I aim to build a solid backlink profile that reflects the trustworthiness and authority of my site in its niche. Additionally, I actively engage in community building and networking within my industry, participating in forums, social media discussions, and professional groups, which opens opportunities for natural link exchanges and collaborations that are compliant with Google's standards. Moreover, I diligently monitor my backlink profile using tools like Google Search Console and third-party SEO tools to identify and disavow any low-quality or spammy links that could harm my site's ranking. This ongoing audit process helps me to quickly address any issues that may arise from unintentional associations with disreputable sites. I also make it a point to stay updated with the latest changes in Google's algorithms and Webmaster Guidelines, ensuring that my link-building strategies remain ethical and effective. By combining the creation of high-quality content with proactive backlink profile management and adherence to SEO best practices, I ensure that my link-building efforts are sustainable, ethical, and aligned with Google's guidelines, thereby supporting the long-term success of my online presence.

    Joe Davies
    Joe DaviesCo-Founder and CEO, FATJOE

    Secure Backlinks from Reputable, High-Traffic Sites

    To ensure that my backlink-building efforts align with Google's Webmaster Guidelines, I prioritize securing backlinks from reputable sources—I focus on websites with strong domain rankings and substantial traffic. This approach not only adheres to Google's preference for high-quality links but also enhances the credibility and authority of my own site. By seeking backlinks from established and trustworthy sources, I'm able to build a network of connections that not only comply with Google's guidelines but also contribute positively to my website's overall SEO performance and trustworthiness.

    Johannes Larsson
    Johannes LarssonFounder and CEO,