How Can You Optimize Site Content to Increase Linkability?


    How Can You Optimize Site Content to Increase Linkability?

    In the quest to make website content more link-worthy, we've gathered insights from thirty-three digital marketing experts and content creators. From creating comprehensive digital marketing guides to integrating an interactive SEO impact simulator, these professionals reveal specific strategies that have significantly enhanced their site's linkability.

    • Create Comprehensive Digital Marketing Guides
    • Enrich Resources with Data and Share Buttons
    • Leverage Social Currency in Headlines
    • Share Real-Life Stories and Practical Advice
    • Generate Unique, Actionable Data
    • Optimize for Google's Featured Snippets
    • Produce High-Quality Industry Reports
    • Write Persuasive, Quotable Content
    • Share Expertise with Empirical Data
    • Incorporate Custom Illustrations and Photos
    • Implement Strategic Content Mapping
    • Create Educational Recycling Video Series
    • Build Comprehensive Resource Guides
    • Publish In-Depth, Data-Driven Blog Posts
    • Leverage AI for Unique Content Creation
    • Invest in User-Friendly Blog Design
    • Craft Interactive Industry Reports
    • Develop Articles on Emerging Technologies
    • Create In-Depth Tutorials and Case Studies
    • Utilize Data Visualizations with Datawrapper
    • Create Topic Clusters Around Keywords
    • Integrate Interactive Elements and UGC
    • Develop Comprehensive Evergreen SEO Guides
    • Add Anchor Links to Article Tops
    • Create Data-Driven Resources for Legal Marketing
    • Publish Guides on Sustainable Fashion
    • Offer In-Depth, Navigable Articles
    • Produce Case Studies and In-Depth Blogs
    • Adhere to Google's Content Guidelines
    • Design Informative, SEO-Optimized Infographics
    • Launch 'Best' and 'Cheapest' Article Series
    • Adopt a Content-Cluster Strategy
    • Integrate Interactive SEO Impact Simulator

    Create Comprehensive Digital Marketing Guides

    One strategy I used to make my digital marketing website more linkable was to create a detailed guide on a topic that the audience finds useful. Since my site is about digital marketing, I wrote an "Ultimate Guide to Social Media Strategies for Businesses." I covered everything from selecting the right platforms to creating engaging content and tracking success.

    To make it as helpful as possible, I researched the latest trends and best practices, using credible sources and expert opinions. I added visuals like images and infographics to make it more engaging. I also included practical advice, like content calendars, social media post templates, and real-life examples, to help readers put the tips into action.

    After completing the guide, I reached out to people in the digital marketing community—bloggers, influencers, and website owners. Instead of mass-emailing, I contacted those who might genuinely find the guide valuable and could be interested in linking to it.

    The results were impressive. Not only did I get backlinks from reputable digital marketing sites, but the guide also became one of the most popular pages on my website. This increase in backlinks improved my site's SEO, helping it rank higher on Google. Plus, the guide attracted a consistent flow of traffic and led to new opportunities for collaborations, guest posts, and partnerships within the digital marketing world. Overall, creating this comprehensive guide was worth the effort.

    Rachel Hensen
    Rachel HensenContent Writer, PWA Media

    Enrich Resources with Data and Share Buttons

    To optimize my site's content for linkability, I focused on enriching my resources with specific facts, figures, and quotable insights on hot topics within the marketing and SEO industry. For example, when discussing the impact of local SEO on small businesses, I didn't just state that it's important; I included a statistic like "Businesses appearing in the top three local search results can expect a 50% click-through rate increase."

    These data points were highlighted with 'click to share' and 'click to quote' buttons, making it effortless for readers and fellow bloggers to incorporate them into their own content, with a link back to my site.

    This tactic turned my content into a citation hub. As a result, within just a few months of implementation, the number of backlinks to my site increased by 35%. More importantly, the quality of these links improved, with more coming from authoritative domains within the marketing community.

    This not only bolstered my site’s domain authority but also drove a 20% increase in referral traffic, proving that when you make it easy for people to share and cite your work, they will. By strategically positioning my site as a primary source for credible information, I've seen firsthand the power of well-researched content to attract quality links and drive engagement.

    Joshua Bartlett
    Joshua BartlettOwner, Double Plus Marketing

    Leverage Social Currency in Headlines

    One specific way I've recently optimized my site's content to make it more shareable—and thus linkable—is by crafting blog post headlines that leverage the concept of social currency. Social currency refers to the value that people get from sharing content that makes them look good, feel knowledgeable, or just seem cool to others!

    Let's say you're writing about hiking in the mountains. A standard headline could be:

    "Hiking Trails in the Beautiful Mountains of Iraq: A Complete Travel Guide."

    But what makes an article more likely to be shared is:

    "The Beautiful Mountains of Iraq: 7 Hiking Trails That Will Fuel Your Adventurous Spirit."

    This headline uses a number to make it more comprehensible and social currency by promising to inspire readers, boost their personal feeling of adventure, making them look adventurous and in-the-know when they share the article.

    Chris Oberman
    Chris ObermanBlogger, Moving Jack

    Share Real-Life Stories and Practical Advice

    In managing Stay Here, a key content strategy that significantly boosted our site's linkability was integrating detailed, real-life stories and practical advice around mental health issues on our blog. For instance, we published articles on how to manage anxiety or cope with stress that included actionable steps like the '5-4-3-2-1 Grounding Technique' or setting 'App Limits,' intensively detailed to directly engage our readers. These blogs were supplemented by links to our crisis chat services and downloadable resources, providing immediate tools alongside valuable information.

    This method wasn't just about offering advice – it was about creating content that encourages interaction and fulfills specific user needs, prompting other mental health platforms, educational institutions, and even news sites to link back to our articles as a resource. For example, one of our pieces on 'How to Deal with Stress and Anxiety' was referenced by several mental health advocacy groups, leading to a notable rise in referrals (around 30%) and engagement on our platform, including a substantial increase in volunteer sign-ups and requests for materials.

    By focusing not just on the educational value but also on interactivity and applicable resources, our content becomes a toolset, not just a set of ideas. This approach helps in building external trust and internal community engagement, making each piece of content a cornerstone entry point for a broader conversation around mental health – proving effective in both helping people and growing our platform's reach and reputation.

    Jacob Coyne
    Jacob CoyneFounder, Stay Here

    Generate Unique, Actionable Data

    One specific way I've optimized my site's content to make it more linkable is by collecting meaningful data. While it's easy to search the web for interesting facts and statistics and use the Skyscraper technique to create comprehensive long-form content, anyone can do that. What sets your content apart and makes it more 'linkable' is providing unique, actionable, real-world data. Instead of just finding sources, aim to be the source.

    This can be simpler than it sounds. If you have a mailing list, send out a quick questionnaire with a few simple questions. If you work in a company or team, gather information from your peers or from one of your real-life projects. If you have more time and resources, you can conduct interviews or do guerrilla testing at local co-working spaces.

    By being creative and producing data-driven content, you can create something more interesting and unique. For us, this strategy has paid off immensely, as we've managed to secure many backlinks from our new data research content.

    Craig Focht
    Craig FochtCofounder & CEO, All Pro Door Repair

    Optimize for Google's Featured Snippets

    My advice for enhancing your site's content to make it more linkable is to focus on optimizing for Google's featured snippets. Start by identifying key questions within your niche and format your responses in the style—whether it be a paragraph, list, or table—that currently dominates the snippets for those queries.

    This approach helps position your content right at the top of the search results, boosting visibility. When executed well, this strategy can lead to increased organic traffic and more authoritative backlinks as others reference your clear and concise answers.

    Marco Genaro Palma
    Marco Genaro PalmaFreelance CMO and SEO Consultant,

    Produce High-Quality Industry Reports

    One specific way we optimized our site’s content to make it more linkable was by creating comprehensive, high-quality industry reports and infographics. We conducted in-depth research to produce valuable insights and presented them in visually appealing formats. These resources were designed to be informative, easy to digest, and highly shareable.

    To ensure these assets reached the right audience, we actively promoted them through social media, email newsletters, and collaborations with industry influencers and bloggers. We also incorporated strong calls to action, encouraging readers to share the content within their networks.

    This strategy paid off significantly. Our industry reports and infographics attracted numerous backlinks from reputable websites, which enhanced our domain authority and improved our search engine rankings. The increased visibility drove more organic traffic to our site, expanded our audience, and positioned us as a thought leader in our field. The return on investment was evident in both increased brand recognition and sales.

    Omer Lewinsohn
    Omer LewinsohnGeneral Manager, Marketing Expert,

    Write Persuasive, Quotable Content

    We've made our content more quotable and easier to share by using conversion-oriented writing to create link-worthy material. Much like how a compelling title grabs attention, the way we write our content encourages readers and those looking to build backlinks to easily pull and share quotes on their blogs and social media. We format our content to highlight these shareable moments, making them stand out.

    We believe it's important to write persuasive and quotable content that motivates readers to take action. We consider what information our readers might find most shareable and what is likely to be quoted by other content creators. This has proven to be highly effective for us, resulting in hundreds of backlinks, quotes, and mentions across various platforms from both readers and bloggers.

    Patrick Beltran
    Patrick BeltranMarketing Director, Ardoz Digital

    Share Expertise with Empirical Data

    For us in the well-being sector, we find that the best way to make our content more linkable is to share our expertise more, providing readers with empirical data that is fact-based.

    There are some sources that may unintentionally misrepresent certain issues in this area and can cause a lot of confusion for customers. We aim to combat this by ensuring that all of our content is backed by science that our consumers can see for themselves.

    We work with universities and experts in our field of research, and since stating this on our website, we have seen an increase in our backlinks. By doing this, people are able to quickly differentiate our business from others in the field and can feel assured that the information they are spreading is accurate.

    I would advise that all businesses push this angle as much as possible. We live in very uncertain times, and by providing evidence for all of your claims, you can help to alleviate these concerns and give certainty.

    Jan Brandrup
    Jan BrandrupCEO, Neurogan Health

    Incorporate Custom Illustrations and Photos

    To enhance the linkability of content on Frostbeard Studio's website, particularly blogs about book-inspired themes, we adopted a creative multimedia approach. Recognizing that our audience is highly visual and engaged by unique sensory experiences, we started incorporating custom illustrations and thematic photos that align with our candle scents and the literary works they represent. For instance, our blog showcasing "Literary-Inspired Candle Scents" includes hand-drawn illustrations of the scenes or motifs from the books that inspired the scents.

    This strategy didn't just visually enrich our content, making it more engaging and shareable; it also led to heightened linkability. Art and design blogs, as well as book clubs and literary websites, began referencing our posts not only for the content but for the unique visual presentation. This integration saw a noteworthy increase in external links pointing back to our site, enhancing both traffic and SEO rankings.

    Moreover, we found that our audience spends more time on pages with these enriched visuals, which suggests a deeper engagement with the content. This approach has solidified our brand's presence not only as candle producers but also as a lifestyle brand for literary enthusiasts. The effectiveness of marrying visual arts with literary content proved to be a significant step in making our content more appealing and linkable within the community we serve.

    Roxie Lubanovic
    Roxie LubanovicCo-Founder, Frostbeard Studio

    Implement Strategic Content Mapping

    At Digital Web Solutions, we've implemented a unique strategy called "Strategic Content Mapping." Instead of focusing solely on keywords or trendy topics, we delve deep into our audience's pain points and aspirations. By aligning our content with their journey, we create pieces that resonate on a personal level. For instance, we crafted an interactive infographic detailing the evolution of digital marketing, intertwining our expertise with storytelling. This approach increased engagement and attracted high-quality backlinks from industry blogs and publications. By catering to our audience's needs authentically, we've enhanced our site's linkability and fostered a community around our brand.

    Vaibhav Kakkar
    Vaibhav KakkarCEO, Digital Web Solutions

    Create Educational Recycling Video Series

    One specific way I optimized our site's content to make it more linkable was by creating an educational video series on recycling best practices. Each video focused on different aspects of recycling. I personally oversaw the production, ensuring the content was both engaging and informative. As a result, we saw a significant increase in backlinks from educational blogs, environmental forums, and even local news sites. This boosted our site’s authority and brought in a 25% increase in organic traffic within three months. It was a rewarding experience to see our efforts making a tangible difference.

    Gil Dodson
    Gil DodsonOwner, Corridor Recycling

    Build Comprehensive Resource Guides

    One effective way to make a website's content more linkable is to create comprehensive resource guides. When we decided to improve our site's linkability, we focused on building a guide that offered unique insights into a specific topic relevant to our industry. This guide became a valuable resource, with detailed information, expert contributions, and eye-catching visuals. The idea was to create something so useful that other sites would naturally want to link to it.

    We chose 'The Ultimate Guide to Trading Journals' as our focus, providing a deep dive into the subject. This wasn't just a basic overview—it included expert insights, clear explanations, and infographics to simplify complex ideas. The guide quickly gained attention, leading to more backlinks, increased organic traffic, and higher search engine rankings.

    The results were noticeable almost immediately. Our comprehensive guide became a hit, earning mentions and links from industry experts, bloggers, and websites. This boost in backlinks improved our domain authority and search engine rankings, driving more visitors to our site. The resource guide not only helped us establish authority in our field but also proved that when you create something genuinely valuable, people will share it—and that's the best kind of marketing.

    Richard Dalder
    Richard DalderBusiness Development Manager, Tradervue

    Publish In-Depth, Data-Driven Blog Posts

    One specific way we optimized our site's content to make it more linkable was by creating in-depth, data-driven blog posts that served as authoritative resources within our niche. We conducted thorough research, gathered relevant statistics and insights, and presented the information in a visually appealing and easy-to-digest format.

    For example, we published a comprehensive guide on sustainable living practices, highlighting actionable tips for individuals looking to reduce their environmental impact. This guide included statistics on the benefits of eco-friendly habits, case studies of successful sustainability initiatives, and practical advice for incorporating green practices into daily life. As a result of this optimization strategy, we observed a significant increase in the number of backlinks to our site from reputable sources within the sustainability and lifestyle sectors. Our blog post became a go-to reference for journalists, bloggers, and industry experts seeking reliable information on sustainable living, leading to a 46% increase in organic traffic to our site over the course of six months.

    Additionally, the increased visibility and credibility gained from these backlinks helped to improve our site's search engine rankings, further driving organic traffic and engagement. By prioritizing the creation of link-worthy content, we not only enhanced our site's authority within our niche but also attracted a wider audience of like-minded individuals interested in adopting a more sustainable lifestyle. This approach not only strengthened our site's visibility and credibility but also contributed to our overarching goal of inspiring people to embrace sustainable living practices.

    Swayam Doshi
    Swayam DoshiFounder, Suspire

    Leverage AI for Unique Content Creation

    In my experience working with Adaptify AI, one effective strategy I implemented to enhance the site's linkability involved leveraging AI to generate unique, high-quality content tailored to very specific niches within the SEO and marketing community. For example, we introduced an automated feature that collected data on trending topics within the SEO landscape and utilized AI to synthesize this into comprehensive articles that not only covered these trends but also provided actionable insights and deep dives into the statistics and strategies involved.

    This approach greatly increased the linkability of our content because it targeted areas with high interest but low content saturation, making it highly valuable for industry professionals looking to stay ahead of trends. As a result, we saw a spike in the number of high-authority inbound links from reputable SEO blogs and forums, enhancing our domain authority and organic search rankings substantially. Specifically, our user-generated content around new SEO tactics saw a 50% increase in backlinks within the first quarter of its implementation.

    Moreover, by combining this AI-driven content generation with a strong emphasis on E-E-A-T (Expertise, Authoritativeness, Trustworthiness, and Experience), we enhanced the credibility and utility of the content, making it more appealing for others to reference and link to. This strategic content optimization not only improved our site's SEO performance but also established Adaptify AI as a thought leader in the niche of AI-powered marketing solutions. This method showcases the importance of innovation and specialized focus in content creation to boost linkability and overall digital presence.

    Hansjan Kamerling
    Hansjan KamerlingCo-Founder, Adaptify AI

    Invest in User-Friendly Blog Design

    One specific way I've optimized my site's content to make it more linkable is by significantly investing in the UI/UX of our blog pages. From my experience, a well-designed and user-friendly blog page can dramatically enhance credibility and trustworthiness, which in turn encourages other sites to link back to your content.

    What I do is, firstly, I eliminate intrusive ads. Ads, especially pop-ups, can detract from the user experience and make the site appear less professional. By removing these distractions, the content becomes the focal point, ensuring visitors can engage without interruption.

    Secondly, I enhance the visual appeal of the blog posts. This involves incorporating high-quality images, infographics, and custom-designed graphics that complement the content. These visuals not only make the articles more engaging but also help in simplifying complex information, making it more digestible and shareable.

    Mujahid Shaikh
    Mujahid ShaikhAssociate Software Developer, UpInFifty

    Craft Interactive Industry Reports

    We optimized our site's content by creating an in-depth, interactive industry report that became a go-to resource within the tech-consulting field. This report combined extensive research with user-friendly interactive elements, such as customizable graphs and region-specific data. We ensured that the content was not only valuable but also shareable and relevant to our audience, addressing current trends and future predictions in the industry.

    This strategic content enhancement made our report extremely linkable. It attracted backlinks from reputable industry blogs, news outlets, and academic institutions, which significantly improved our site’s SEO and credibility. The increase in inbound links also drove higher traffic, and we observed a noticeable uplift in engagement metrics like average session duration and pages per visit.

    Ultimately, this approach not only positioned Spectup as a thought leader but also generated increased leads, as more visitors engaged with our content and explored our consulting services. This outcome underscored the importance of creating high-quality, authoritative content that addresses specific audience needs and interests, making it naturally conducive to earning links.

    Niclas Schlopsna
    Niclas SchlopsnaManaging Consultant and CEO, spectup

    Develop Articles on Emerging Technologies

    One effective strategy we leveraged at my digital marketing company involved developing comprehensive, data-driven articles on emerging technologies within the industry. For example, we created a detailed feature on the latest trends in artificial intelligence in marketing, packed with case studies, statistical analyses, and expert forecasts. This wasn't just another overview article; it included actionable insights, strategic advice, and predictions that were backed by data.

    After publishing, this piece became a reference point not only for our audience but also for subject matter experts and technology bloggers who linked back to our content in their discussions, enhancing our SEO and driving up traffic. Specifically, we saw a 45% uptick in organic traffic to this article within the first two months, and it garnered attention from major tech publications, leading to further collaborative opportunities.

    This approach underscored the importance of going beyond surface-level content and packing our articles with high-value, practical insights that professionals in the field could not only use but would want to share and cite. The depth and quality of our content significantly accelerated our authority in the niche, leading to higher engagement and more robust networking channels in the digital marketing community.

    Joe Amaral
    Joe AmaralFounder & COO, Anthem Software

    Create In-Depth Tutorials and Case Studies

    We focused on creating in-depth tutorials and case studies specifically related to complex spreadsheet solutions that many users struggle with, like automating email workflows directly from Google Sheets. This niche content filled a gap where generic advice fell short and established our site as a go-to resource for practical, hands-on guidance. The authenticity and thoroughness of these tutorials naturally attracted backlinks from industry blogs and forums focusing on productivity, tech, and business analytics.

    This strategy paid off significantly by increasing our site’s authority and driving a substantial amount of organic traffic. Not only did it bring in a highly engaged audience, but it also improved our search engine rankings.

    Mary Tung
    Mary TungFounder & CEO,

    Utilize Data Visualizations with Datawrapper

    I’ve found it particularly beneficial to make site content more linkable by taking advantage of Datawrapper, which lets you create data visualizations that are interesting and informative. They are such useful resources that other sites can embed them—and each embed contains a link back to your site. That has driven a lot of backlinks over the years. It’s not just that you’re improving your SEO, but that your site will get more exposure in the process.

    Mark McShane
    Mark McShaneFounder, Cupid Digital PR

    Create Topic Clusters Around Keywords

    A way I've optimized my site's content to make it more clickable is by creating topic clusters around keywords. Since our content revolves around professional exam prep, we make sure to utilize keywords in our blog titles. For example, for the ACT, we create attractive titles such as 'The Complete Guide to the ACT Test' and implement the blog content in the ACT central pillar page. The page provides comprehensive information and links to other related topics (cluster content) related to the ACT exam, which makes it both a helpful resource for prospective customers and a great hub of information for people starting their research. The implementation of topic cluster creation has resulted in an increase in engagement and more clickable content. It has also increased our average pages per viewer significantly!

    Andrea Cuevas
    Andrea CuevasMarketing Coordinator, Achievable

    Integrate Interactive Elements and UGC

    We optimized our site's content by creating comprehensive, data-driven resources that offer unique insights and solutions to common productivity challenges. We integrated interactive elements such as AI-powered chatbots and personalized recommendations. This strategy paid off by attracting authoritative backlinks from reputable sites in our industry, boosting our domain authority and search engine rankings.

    Also, leveraging user-generated content and encouraging collaboration further enhanced our site's linkability, driving organic traffic and establishing our brand as a trusted resource in the EdTech and productivity space.

    Roop Reddy
    Roop ReddyFounder and CEO, ChatWithPDF

    Develop Comprehensive Evergreen SEO Guides

    At RankWatch, we adopted a strategy that significantly boosted the linkability of our content by creating comprehensive, 'evergreen' guides that tackle the fundamentals of SEO. These guides are designed to remain relevant regardless of changing algorithms and trends, which makes them valuable resources that other sites want to link to repeatedly. For example, our 'Beginner’s Guide to SEO' is packed with actionable insights and easy-to-understand infographics, catering to newbies and seasoned professionals.

    This approach paid off handsomely. Not only did these guides attract links from educational institutions and niche blogs, but they also significantly increased our domain authority. The 'Beginner’s Guide' alone generated over 300 backlinks within the first year, dramatically improving our search engine visibility and driving more organic traffic to our site. This strategy helped solidify our brand’s authority and create a trusted resource that brings recurring benefits in SEO.

    Sahil Kakkar
    Sahil KakkarCEO & Founder, RankWatch

    Add Anchor Links to Article Tops

    One way to make your content more linkable is by adding anchor links to the top of every article. Think of the headings throughout your content as new subject areas that answer specific questions. You may even phrase your headings as questions. In the index at the top of your article, you can link to each of these headings directly, to save the user the time of scrolling through all of the content. This has the positive externality of making the content more linkable. I've used this technique with a great deal of success. Authors who are researching articles to source in their content often find it useful to link to the specific area of an article that addresses their topic. Furthermore, you'll incentivize a link rather than a screenshot, which often happens, especially on social media.

    Dennis Consorte
    Dennis ConsorteDigital Marketing & Leadership Consultant for Startups, Snackable Solutions

    Create Data-Driven Resources for Legal Marketing

    One key strategy we've used to optimize our site's content for linkability is the creation of in-depth, data-driven resources that address specific pain points within the legal marketing sector. For instance, we published a comprehensive guide detailing the impact of local citations on search engine rankings for law firms. This guide included unique insights, real-world examples, and practical tips based on our extensive experience and proprietary data.

    The payoff was substantial. Other industry experts and legal marketing blogs frequently cited and linked back to our guide as an authoritative source, which significantly boosted our domain authority. Increased domain authority led to better search engine rankings for a variety of targeted keywords, driving more organic traffic to our site.

    Beyond traffic, this strategy positioned us as thought leaders in the legal marketing field. Our guide's success not only attracted more links but also garnered attention from potential clients seeking reliable expertise. This influx of high-quality leads has considerably strengthened our client base and solidified our reputation in the industry.

    Casey Meraz
    Casey MerazCEO, Juris Digital

    Publish Guides on Sustainable Fashion

    One specific way I've optimized my site's content to make it more linkable is by creating comprehensive, high-quality guides and resources that provide unique insights and value to my audience. Instead of focusing solely on promoting my products or services, I aim to create content that educates and engages my readers.

    For example, I created an in-depth guide on "10 Creative Ways to Style Oversized T-Shirts for Women," which not only highlights the importance of fashion but also provides styling tips and resources for individuals looking to make more eco-friendly fashion choices.

    By creating this comprehensive resource, I was able to attract links from other websites and blogs in the fashion and sustainability niches. These links not only drove traffic to my site but also helped improve my site's authority and search engine rankings. Additionally, the guide has become a valuable asset for my audience, establishing my site as a go-to resource for sustainable fashion information.

    Overall, optimizing my site's content in this way has helped me attract more visitors, improve my site's SEO, and establish my brand as a thought leader in the sustainable fashion space.

    Yash Gangwal
    Yash GangwalFounder, Urban Monkey

    Offer In-Depth, Navigable Articles

    I've optimized my site's content to make it more linkable by creating highly informative and actionable articles. These articles need to be in-depth and become a cornerstone for the niche.

    As we all know, many pages on Google SERPs only discuss topics on the surface level. Offering in-depth articles decreases the bounce rate and simultaneously gives readers value.

    Reading a 2,000-word article can be a hassle for readers. So, what's the trick?

    In my piece on "How to Write Content for a Website," I break down the process into clear, manageable steps. I start by planning the pages, dividing the content into sections and bullet points, and expanding those points into detailed paragraphs.

    This approach makes the content accessible for new visitors to follow and browse. People from other websites can also easily connect to the section of the article that they are looking for.

    By offering an in-depth and easy-to-navigate page, I've made my site a valuable resource to which others want to link. This strategy has increased the backlinks, improved readers' experience, and provided excellent overall SEO value for my page.

    Nicholas Robb
    Nicholas RobbHead Honcho, Design Hero

    Produce Case Studies and In-Depth Blogs

    Over the last 12 months, our focus has been on creating more case studies and adding them to our TrackingMore website to establish authority and trust in the logistics, e-commerce, and supply chain industries. We've also been writing in-depth blogs and how-to guides. These content types align well with our overall strategy to optimize our content so it is more linkable and shareable.

    The outcome has been impressive. In the past year, we've earned more organic links than at any other time before. Several of our case studies and blogs have also been picked up by other blogs and websites, contributing to an increase in the number of visits to the TrackingMore website.

    Clooney Wang
    Clooney WangCEO, TrackingMore

    Adhere to Google's Content Guidelines

    One specific strategy we've used to make our site's content more linkable is by consistently adhering to Google's updates and guidelines. Creating content that aligns with Google's important updates and guidelines is crucial for making it link-worthy. In 2024, several significant updates emphasized the importance of optimizing content for both usefulness and readability.

    To ensure our content attracts backlinks, we focus on a people-first approach. Exclusively AI-generated content often raises red flags for Google, so we strive to optimize our content to reflect a more human touch. We regularly consult Google's guidelines on creating helpful, reliable, and people-first content, which cover essential aspects like E-E-A-T (Expertise, Authoritativeness, and Trustworthiness) and the Quality Rater Guidelines.

    By prioritizing people-first content while also following SEO best practices, we've seen our content gain more visibility and attract numerous backlinks. This has paid off significantly in terms of improving our site's linkability and overall search performance.

    Amir Elaguizy
    Amir ElaguizyCEO and Co-Founder, Cratejoy, Inc

    Design Informative, SEO-Optimized Infographics

    One specific way I optimized my site's content to make it more linkable was by creating high-quality, informative, and visually appealing infographics. These infographics presented complex information in a visually engaging format, making it easier for users to understand and share. Additionally, I ensured that the infographics were optimized for SEO by including relevant keywords in the title, description, and alt text.

    By making the infographics shareable via social media and embedding them in relevant blog posts, I encouraged other websites and bloggers to link back to my site when referencing the information presented. This strategy paid off significantly in terms of improving the site's visibility and attracting inbound links from authoritative sources. The increased number of backlinks helped improve the site's search engine rankings, driving more organic traffic and ultimately boosting overall site performance and credibility.

    Steve Neher
    Steve NeherCEO, Mail KIng USA

    Launch 'Best' and 'Cheapest' Article Series

    Our digital media company in the insurance industry recently launched a series of "best" and "cheapest" article types. This gives consumers the content they want in a more direct, easier-to-read, and more straightforward manner. These articles list each company's pros and cons and provide charts on rates and discounts.

    An example of article topics includes the best auto insurance for nurses, the cheapest car insurance for grad students, the top 10 life insurance companies, and the best Medicare companies and plans for a certain state.

    Within three months, we've seen a 16% increase in traffic and a nearly 40% increase in revenue.

    Michelle Robbins
    Michelle RobbinsLicensed Insurance Agent,

    Adopt a Content-Cluster Strategy

    To boost our website's linkability, we adopted a content-cluster strategy. We started by identifying a broad industry topic that resonated with our audience. From there, we crafted a collection of in-depth articles, detailed guides, and insightful case studies, each exploring a different facet of the central theme. These pieces were interconnected, creating a comprehensive hub of information. This approach enhanced user engagement by providing a wealth of related content in one place and increased our site's visibility and authority.

    The result was significant: our clustered content achieved higher rankings in search engine results, attracted more backlinks, and drove increased traffic. This strategy turned our site into a go-to resource, enriching user experience and encouraging external sites to link to our comprehensive coverage, amplifying our online presence.

    Shane McEvoy
    Shane McEvoyMD, Flycast Media

    Integrate Interactive SEO Impact Simulator

    One innovative strategy we used at Innovate to enhance the linkability of our site's content was by integrating interactive elements specifically tailored to our services like SEO and web design. We created an "SEO Impact Simulator" tool, allowing users to input their current website metrics and see potential SEO benefits with our strategies. This tool was embedded within relevant blog posts and service pages.

    This interactive approach not only made our content more engaging but significantly increased its shareability and linkability. Other industry sites and forums started linking to our tool as a practical resource for understanding SEO benefits, driving both traffic and potential leads back to us. This strategy turned our content into a valuable, link-worthy resource that demonstrated our expertise and encouraged organic engagement.

    The results were a marked increase in inbound links and an improved overall SEO standing, boosting our visibility and credibility.

    Daniel Bunn
    Daniel BunnManaging Director, Innovate Agency