What Are Effective Public Relations Tactics for Enhancing An SEO Specialist's Backlink Profile?


    What Are Effective Public Relations Tactics for Enhancing An SEO Specialist's Backlink Profile?

    In the digital age, a robust backlink profile is essential for enhancing your brand's online presence, so we reached out to founders and PR specialists for their most effective strategies. From pitching compelling stories to journalists to crafting press releases with attractive content, explore the diverse tactics shared by eleven industry experts on using public relations to boost your backlinks.

    • Pitch Compelling Stories to Journalists
    • Create Reports for Journalist Backlinks
    • Launch Targeted PR Campaigns
    • Write Guest Articles for Industry Publications
    • Execute Media Outreach and Press Releases
    • Shape Queries with Strategic Placements
    • Use Quotes for Trackable Social Engagement
    • Leverage Media Placements for Backlinks
    • Share Fresh Content for Organic Engagement
    • Respond to Media Queries and Product Launches
    • Craft Press Releases with Attractive Content

    Pitch Compelling Stories to Journalists

    Crafting compelling stories and pitching them to relevant journalists and publications has been crucial for enhancing my backlink profile through public relations. Strategically securing media coverage and press releases has allowed me to successfully earn valuable backlinks from high-authority websites. These backlinks significantly contribute to improving my website's SEO performance, enhancing its visibility and credibility in search engine rankings.

    Building and nurturing relationships with journalists is an essential aspect of this strategy. Consistently providing newsworthy content and maintaining open communication channels help ensure that my pitches resonate with media professionals. This approach not only strengthens my backlink profile but also amplifies my brand's online presence and authority, driving sustainable growth in traffic.

    Tim Woda
    Tim WodaFounder, White Peak

    Create Reports for Journalist Backlinks

    Digital PR backlink building is growing in popularity right now, led by SEO experts like Fery Kaszoni. One way you can utilize public relations to bolster your SEO backlink profile is by creating custom reports with free data available online, sharing them with relevant journalists, and gaining backlinks as those journalists write articles in their respective publications. Here's an example: You have a business in the MMA and fighting space. So, you go to Instagram and look up all of the top MMA fighters to get an idea of their audiences. You then use a free calculator to estimate how much money they're making on sponsorships to find the 'top-paid MMA fighters.' You put it together in a report and share it with relevant journalists. They take that content and use it in their write-up, linking out to your MMA business. Amazing, right?

    Connor Gillivan
    Connor GillivanEntrepreneur, Owner & CMO, TrioSEO

    Launch Targeted PR Campaigns

    Launching targeted PR campaigns is incredibly effective for enhancing our clients' backlink profiles. By crafting compelling press releases and pitching stories to authoritative media outlets, we secure valuable backlinks from top-tier publications. This not only boosts our clients' SEO but also significantly increases their brand awareness. Even if some PR backlinks are no-follow, the visibility and credibility gained are substantial. Recent Google leaks have emphasized the importance of branding for ranking, highlighting the dual benefits of PR efforts.

    Matias Rodsevich
    Matias RodsevichFounder & CEO, PRLab

    Write Guest Articles for Industry Publications

    In my experience, leveraging public relations (PR) efforts can significantly boost your backlink profile. One effective approach is writing guest articles for reputable industry publications. By sharing valuable insights and expertise, you establish yourself as a thought leader and earn high-quality backlinks to your site.

    Additionally, collaborating with influencers and industry experts for interviews or features can generate organic links and increase your site's visibility. Press releases about notable company milestones or product launches can also attract media coverage and valuable backlinks. Remember, the key is to create valuable and newsworthy content that will naturally attract attention and links.

    Tristan Harris
    Tristan HarrisDemand Generation Senior Marketing Manager, Thrive Digital Marketing Agency

    Execute Media Outreach and Press Releases

    An effective way to boost your backlink profile using public relations (PR) is through media outreach and press releases. Here's a step-by-step guide:

    1. Identify Newsworthy Topics: Develop compelling stories or announcements about your company that are newsworthy. This can include product launches, significant partnerships, industry insights, or unique initiatives.

    2. Craft a Press Release: Write a well-structured press release that highlights the key points of your news. Make sure it is engaging and includes all necessary details.

    3. Build Relationships with Journalists and Influencers: Create a list of journalists, bloggers, and influencers in your industry. Engage with them on social media, comment on their articles, and establish a rapport before pitching your story.

    4. Pitch Your Story: Send personalized pitches to your contacts, offering them an exclusive or timely story. Emphasize why the news is relevant to their audience and how it adds value.

    5. Follow-Up: After your initial pitch, follow up with the journalists to remind them of your story and see if they need additional information.

    6. Monitor and Share: Once your story is picked up by media outlets, monitor for backlinks to your site. Share these articles on your social media channels and with your audience to maximize exposure.

    By getting your stories published in reputable media outlets, you not only gain valuable backlinks but also enhance your brand's credibility and reach a wider audience.

    Ankit KharoteSenior Executive - Media Partnerships & Interviews, Candorworks

    Shape Queries with Strategic Placements

    Public relations is at the core of building an impactful backlink profile. And the beauty of it all is that you can help shape the queries in which your brand appears through strategic placements and quotables. We ask ourselves, "What does this help answer?" when developing stories to pitch, in order to frame our responses through a lens of intent. This, in turn, allows us to not only increase our overall search rankings due to external links but also helps our brand appear alongside key search phrases.

    Jessica ChacoffPublic Relations + Communications Specialist, Strategy + Performance, THE 3RD EYE

    Use Quotes for Trackable Social Engagement

    Backlinks are crucial for providing ROI for a traditional feature in public relations. They are not always guaranteed, so when they are included in an interview, they need to be strategic and trackable.

    We have also found that taking quotes from our clients' traditional features and showcasing them on social media with one-word automation powered by ManyChat is an incredibly powerful way to track ROI and website traffic to lead magnets, newsletter sign-ups, and paid offers. This connects the dots between social and PR in a way that provides another revenue stream to clients.

    Lauren HowellSocial Media Strategist and PR Specialist, Put Into Words

    Leverage Media Placements for Backlinks

    Enhancing our backlink profile through public relations involves strategically leveraging media placements. Instead of solely pursuing coverage, we prioritize securing placements in respected publications and industry-relevant websites. This approach not only boosts exposure but also earns valuable backlinks that improve our website's authority in search engine rankings.

    Creating compelling content plays a pivotal role in attracting organic backlinks. Developing informative articles, research reports, or case studies that address industry trends and resonate with our audience naturally encourages other websites to link back to our content, thereby strengthening our backlink profile and positioning us as a thought leader.

    Building and maintaining strong relationships with journalists and influencers is crucial. Consistently providing them with newsworthy stories and insights increases the likelihood of earning media coverage that includes backlinks to our website. These efforts not only contribute to our backlink strategy but also enhance our brand's credibility and influence within our industry.

    Matt Earle
    Matt EarlePresident, Reputation.ca

    Share Fresh Content for Organic Engagement

    It is all about sharing fresh content with an audience. People love new things, and getting that message to your industry is a catalyst for conversation. Once people are talking about your new product, they share links to the page, and the rest is history. We have the engagement rates on social media to prove it, too. Posts about the latest company news always get more attention than 'contact us for your needs.'

    Dylan RymerDigital Media Manager

    Respond to Media Queries and Product Launches

    There are two specific ways that we use PR to enhance our backlink profile. This includes responding to queries from media outlets and reaching out to blogs and websites for product launches. Big media outlets such as Forbes often post queries, and it's the responsibility of our PR team to pitch to get a feature, and in return, we get a backlink. Another way in which we use PR is when we need to disseminate information about product launches. We reach out to blogs and websites, share what we are launching, and provide the product. The collaboration will yield a feature on us, our new products, and a backlink as well.

    Geninna Ariton
    Geninna AritonMarketing Communications Specialist, Trendhim

    Craft Press Releases with Attractive Content

    As an agency that provides public relations and social media services to clients, there are many valuable tactics to drive traffic to any professional website and build a strong backlink profile. Whether we are working on crafting a press release, a social media post, or any type of media material, developing high-quality and compelling content is important to first gain the attention of the targeted audience. Including links within the attractive content helps drive traffic to the website and establishes website credibility. We also try to encourage journalists to include website links in their articles when mentioning our clients to help build the client's backlink profile.

    Jeanne CulverFounder and CEO, Culver Public Relations