What Innovative Strategies Maintain the Quality of Backlink Sources?

Dynamic Multi-Pronged Backlink Approach

Our marketing team actively maintains the quality and relevance of our backlink sources through a dynamic, multi-pronged approach. We regularly pitch our content in-house using platforms like Featured and HARO (Help A Reporter Out), securing high-quality backlinks directly. This hands-on approach lets us control the quality of our backlinks effectively.

We also partner with specialized backlink contractors on a monthly basis, expanding our reach and diversifying our backlink sources. These partnerships are crucial for tapping into a wider network and enhancing our link profile.

One of our standout strategies is creating and sharing original research reports relevant to our industry. These reports not only establish us as thought leaders but also naturally attract numerous backlinks to our website. This strategy is particularly effective because it combines our expertise with the natural appeal of fresh, valuable insights.

This blend of direct pitching, strategic partnerships, and content-driven approaches ensures we always have a steady stream of top-quality backlinks from diverse sources, keeping our website authoritative and relevant.

Track Social Shares of Backlinks

For our website, one of our core practices in our backlink management strategies is to regularly pay attention to our backlinks' social-share magnitude. I'm a firm believer that you can't really gauge the quality of a backlink without considering its social impact.

What we do is track the social shares of our backlinks. We look into whether the pages linking to us are getting shared on social media platforms and whether they're engaging with their audience. We focus a lot on social shares and engagement rates because these are key indicators of how valuable a link might be. When people share and like a page that links to us, those people might end up visiting our website, too, making them potential valuable visitors. These are the kinds of links we want to keep. If a page with our link is getting a lot of social shares, it means more people are likely to visit our site. And when our backlinks are on pages that are popular on social media, it could really boost our site’s traffic and even improve our conversion rates.

Diversify Content for Varied Backlinks

We recognize that the digital world, as well as user behavior, is constantly changing. To adjust, we devised a content diversification strategy. This entails developing a variety of content types, such as infographics, podcasts, interactive tools, and more. This not only appeals to a wide range of consumer preferences but also creates the potential for a variety of backlink sources. By constantly reinventing our content offerings, we draw links from a variety of domains, resulting in a strong and diverse backlink profile.

Monitor and Analyze Backlink Effectiveness

We use ongoing monitoring and analysis to ensure that backlink sources remain relevant and of high quality. We routinely assess the effectiveness of our backlinks using a variety of SEO technologies. This involves evaluating elements such as traffic numbers, page relevancy, and domain authority. We immediately disavow or replace backlinks from irrelevant or low-quality sources. We closely monitor any changes in the quality of the linking sites. Our backlink profile is continuously monitored to make sure it is strong and compliant with modern SEO best practices.

Set Weekly Research Time for Backlinks

One of the best methods that I've found works well is to set aside some time every week to do research. I know that a lot goes into backlink building, and constant research and effort are needed. However, this often gets lost in the entire process of trying to get pages to rank well. Now, what I do is, once per week, I will sit down with reports from Search Console, SEMrush, and a few other platforms. I'll look at the performance of the site, check what keywords are doing really well, and also do some competitor research. Then, I'll decide on what type of backlink we need next—and once this is decided, it's really much easier to find the right site to get a backlink from. However, I also use half of this time to review existing backlinks—a quality backlink can change unexpectedly, especially if a site is hit by something negative.

Earn Niche-Specific Backlinks

I always make sure that the backlinks I earn are within my niche. This focused approach ensures that the links come from sources that are not only authoritative but also closely related to my field. Keeping the backlinks niche-specific also resonates more effectively with my audience, which makes them entirely appropriate in the first place.

Conduct Periodic Backlink Health Checks

In managing backlinks for my micro-business, I've found periodic 'Backlink Health Checks' to be highly effective. This process involves using SEO tools to identify and remove any low-quality or irrelevant backlinks, ensuring my site's SEO health isn't compromised. Additionally, I regularly assess the relevance of the linking sites to ensure they align with my content and business values. An important part of this strategy is also building and maintaining relationships with these sites, whether through expressions of gratitude or collaborative efforts. This not only solidifies existing backlinks but often leads to new, high-quality ones. This proactive approach helps in keeping my backlink profile robust and beneficial for my site's SEO performance.

Monitor Trust and Citation Flow

In our backlink management strategy, we place a lot of emphasis on monitoring the Trust Flow and Citation Flow of our backlinks.

These are metrics from MajesticSEO that help assess a website's trustworthiness and credibility. Trust Flow looks at the quality and reputation associated with a site's links, while Citation Flow evaluates the influence and high-quality citations of a link. Generally speaking, higher scores in these metrics suggest that your backlinks are reliable and credible. This, in turn, can boost your website's Trust Flow, especially if you're linking to other high-scoring sites.

Here's a useful tip: MajesticSEO offers a Majestic Topic filter that helps you understand the topic relevance of your backlinks. It uses topic tags to categorize backlinks based on their content. For instance, if you're in the SEO industry and find backlinks related to health topics, it's important to check how relevant these are to your website.

Build Proactive Industry Relationships

One innovative approach is through proactive relationship-building. Instead of solely focusing on acquiring backlinks, I prioritize establishing genuine connections within my industry. This involves engaging with influencers, thought leaders, and relevant websites, not just for link placement but to genuinely contribute to discussions, share insights, and collaborate on valuable content.

By nurturing authentic relationships, I've found that backlinks naturally follow as a byproduct. These links are more organic and contextually relevant, and they also tend to withstand changes in algorithms and industry trends.

Create a Link-Networking Association

We started a kind of Link-Networking Association with our peers in the industry. Rather than going for random backlinks, we established a network of related, top-quality websites. This entailed forming long-term partnerships, collaborating in content creation, and ensuring reciprocal link-building practices. So far, this approach has helped us attain highly relevant and authoritative backlinks and also contributed to a prospering network that keeps bearing fruit in terms of SEO performance and sustained online visibility. The strategy emphasizes the need for well-planned and ongoing efforts to maintain healthy and vibrant backlink portfolios in future periods.

Engage with Industry Influencers

One innovative strategy I've employed to maintain the quality and relevance of backlink sources over time is by establishing and creating relationships with industry influencers and thought leaders. Instead of focusing solely on link-building, I prioritize building genuine connections within my industry. By regularly engaging with influencers through collaboration, co-created content, or participation in industry events, I ensure that the backlinks generated are not only high-quality but also come from authoritative and relevant sources. This strengthens the credibility of my backlink profile while opening doors for ongoing partnerships, keeping the link sources current and aligned with the latest industry trends. These relationships also often result in organic backlinks as influencers naturally reference and share content from trusted connections within the industry.

Audit Backlinks with Online Tools

I want my company's website to be a stand-alone representative of how much my business has to offer both current and prospective clients. One way to achieve such a designation is through maintaining the quality and relevance of the backlinks on my website. An innovative strategy to keep these elements timely—and ultimately profitable—is to use online auditing tools to measure the relevance, benefit, and SEO-related success tied to current backlink content.

There are many digital audit tools available; popular ones include Ahrefs and SE Ranking Backlink Checker. SEMrush is particularly helpful in winning the backlink battle because of its focus on aspects not so obvious, with its reports and suggestions on items that could be causing more harm than good (such as possible damage to professional credibility), and the use of SEO-gold keywords that competitors may be utilizing, leaving your company overlooked in valuable cyberspace searches.